Creating a discount code
Set the code
Enter a unique code that buyers will type at checkout (e.g.,
WELCOME20, LAUNCH50). Codes are unique within your account and case-insensitive at checkout.Choose the discount type
Select whether the discount is a percentage off or a fixed amount off the price.
Configure duration and limits
Set how long the discount lasts, how many times it can be redeemed, and when it expires. See the sections below for details on each option.
Discount types
| Type | How it works | Example |
|---|---|---|
| Percentage off | Reduces the price by a percentage (1% — 100%) | HALF gives 50% off |
| Fixed amount off | Reduces the price by a flat amount in a specific currency | SAVE10 takes $10 off |
A discount can be either percentage-based or fixed-amount, not both. Fixed-amount discounts are tied to a specific currency.
Duration
Duration controls how the discount applies over time, which matters most for subscription products.| Duration | Behavior |
|---|---|
| Once | The discount applies to the first payment only. For subscriptions, the buyer pays the discounted price on their first billing cycle, then full price afterward. |
| Repeating | The discount applies for a set number of months. You specify duration in months — the discount is active for that many billing cycles, then the subscription reverts to full price. |
| Forever | The discount applies to every payment for the lifetime of the subscription (or the single payment for one-time products). |
Max redemptions
Set a max redemptions limit to cap how many times a code can be used across all buyers. Once the limit is reached, the code automatically stops working. Leave this blank for unlimited redemptions. Crevio tracks the number of times each code has been redeemed. You can see the current count on the discount’s detail page.Expiration dates
Set a redeem by date to make a code expire automatically at a specific time. After the expiration date passes, the code can no longer be applied at checkout. The expiration date must be in the future when you create or update the discount.Targeting specific price variants
By default, a discount applies to any product at checkout. To narrow it down, you can target specific price variants. When a discount is targeted:- It only works if the buyer’s checkout contains one of the targeted variants
- It has no effect on other products or variants
Using discounts with checkout links
You can pre-apply a discount to a checkout link. When a buyer opens the link, the discount is already applied — they do not need to enter a code manually. This is especially effective for:- Email campaigns — Include a checkout link with the discount baked in
- Social media promotions — Share a single URL that gives followers an instant deal
- Partner referrals — Create unique discount + checkout link combos for each partner
A checkout link can only have one discount applied. The discount must be in an Active status when the link is created or updated.
Discount statuses
| Status | Meaning |
|---|---|
| Active | The code is live and can be used at checkout (subject to redemption limits and expiration). |
| Inactive | The code is disabled and cannot be used at checkout. Existing subscriptions already using the discount are unaffected. |