Use checkout links for direct purchases
Skip the browsing step entirely. Create a checkout link for a specific price variant and share it directly in emails, social posts, or DMs. Customers land straight on the payment page.Pre-apply discount codes
When creating a checkout link, attach a discount directly. Customers see the reduced price without entering a code — reducing friction at the point of sale.Create urgency with limited discounts
Set constraints on your discount codes to drive action:- Max redemptions — limit a code to 50 uses so customers feel urgency
- Expiration dates — set a
redeem_bydate for time-limited promotions - Combine both — “First 20 customers get 30% off, valid this week only”
Cross-sell related products
Each price variant can recommend up to 2 related products during checkout. When a customer is already committed to buying, they’re more likely to add related items.Optimize pay-what-you-want pricing
When using pay-what-you-want, set your preset amount slightly above the minimum. Most customers anchor to the preset value.| Setting | Recommended approach |
|---|---|
| Minimum amount | Set to your floor price (e.g., $5) |
| Preset amount | Set 20-40% above minimum (e.g., $8) |
| Maximum amount | Leave blank or set high to not limit generous buyers |
Use waitlists to gauge demand
Enable waitlists on products before launch. This lets you:- Measure demand before creating content
- Build an email list of interested customers
- Create anticipation for your launch
Offer free trials on subscriptions
For subscription products, add a free trial period. This lowers the barrier to entry and lets customers experience your content before committing.Free trials require a connected Stripe account. Customers enter payment details upfront but aren’t charged until the trial ends.