Pricing & price variants

Price variants are how you define what a product costs and how buyers pay for it. Every product has at least one price variant, and you can add as many as you need to offer different pricing tiers from a single product page.

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What are price variants?

A price variant is a specific pricing option on a product. For example, a single course product might have:

• A free tier that gives access to the first chapter
• A $49 one-time tier for full course access
• A $9/month subscription tier that includes the course plus ongoing community access

Each variant can grant access to different experiences, so you can build tiered offerings without creating separate products.

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Billing types

Every price variant has a billing type that determines how and when the buyer is charged.

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Free

No payment is collected. The buyer completes checkout without entering payment details. Free variants are useful for lead magnets, free tiers, or gated content that you want people to sign up for.

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One-time

The buyer pays a single fixed amount and receives permanent access (unless you configure auto-revoke).

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Subscription

The buyer is charged on a recurring schedule. You choose the interval:

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Payment plan

A payment plan splits a fixed total into a set number of recurring installments. The buyer pays on a schedule you define until all installments are collected, then the subscription ends automatically. You configure three things:

• Recurring interval — How often the buyer is charged (weekly, monthly, etc.). The same intervals available for subscriptions apply here.
• Installment count — The total number of payments the buyer will make (minimum 2).

For example, a $300 product with a monthly interval and 3 installments charges$100/month for 3 months.

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Pay-what-you-want pricing

For variants with the custom amount type, buyers choose how much they pay. You control the boundaries:

• Minimum amount — The lowest amount a buyer can enter
• Maximum amount — The highest amount a buyer can enter
• Preset amount — The suggested amount shown by default in the payment field

The preset amount must fall within the minimum and maximum range you define. If you set both a minimum and maximum, the minimum must be less than the maximum.

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Strikethrough pricing

You can set a discounted from amount on any fixed-price variant. This displays the original price with a strikethrough next to the current price, creating a visual discount indicator on your storefront. The discounted-from amount must be higher than the actual price.

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Free trials

Subscription and payment plan variants can include a free trial period. Set the trial period in days — the buyer signs up, gets immediate access, and is not charged until the trial expires.

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Setup fees

Subscription and payment plan variants can include an optional setup fee — a one-time charge collected alongside the first recurring payment. Setup fees are useful for:

• Onboarding or account creation costs
• Initial access fees for premium content
• One-time materials or resource fees bundled with a recurring plan

The setup fee appears as a separate line item during checkout so the buyer can see exactly what they are paying. It is charged only once, on the first payment.

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Inventory limits

Set a quantity available on any price variant to limit how many times it can be purchased. Crevio tracks inventory with database-level locking to prevent overselling. Once the quantity reaches zero, the variant can no longer be purchased. Inventory is automatically restored if an order is refunded or cancelled.

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Seat-based pricing

For variants that grant access to a team or group, you can set a seat quantity. This defines how many seats (user slots) are included in a single purchase. Seat-based pricing is available on fixed-price and free variants.

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Auto-revoke access

Set revoke after days on a price variant to automatically remove the buyer’s access after a certain number of days. This is useful for:

• Time-limited content (e.g., a 30-day challenge)
• Rental-style access to digital downloads
• Trial periods on one-time purchases

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Waitlists

When a variant’s inventory is sold out, you can enable a waitlist. Interested buyers can join the waitlist, and you will be notified so you can follow up or restock.

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Cross-sell recommendations

You can link price variants to other variants as cross-sells. When a buyer adds a product to their cart or reaches checkout, Crevio displays the cross-sold products as recommendations, encouraging additional purchases.

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Benefits list

Each price variant has a benefits list — a set of bullet points that describe what the buyer gets. Benefits are displayed on your storefront’s product page alongside the variant’s price, helping buyers compare tiers at a glance.

Example: course product with three tiers

	Free	Pro ($49)	VIP ($99)
Access to Chapter 1	Yes	Yes	Yes
Full course access	—	Yes	Yes
Downloadable resources	—	Yes	Yes
Private Discord community	—	—	Yes
1-on-1 coaching call	—	—	Yes

Each column is a separate price variant with its own benefits list and attached experiences.

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Managing price variants

• A product must have at least one active (non-archived) price variant at all times.
• You can archive a variant to hide it from your storefront without deleting it. Archived variants cannot be the last active variant on a product.
• Variants that have been synced to Stripe or have existing purchases cannot be deleted, but they can be archived.
• Drag variants to reorder them. The first active variant is treated as the default on your storefront.