What are price variants?
A price variant is a specific pricing option on a product. For example, a single course product might have:- A free tier that gives access to the first chapter
- A $49 one-time tier for full course access
- A $9/month subscription tier that includes the course plus ongoing community access
Billing types
Every price variant has a billing type that determines how and when the buyer is charged.Free
No payment is collected. The buyer completes checkout without entering payment details. Free variants are useful for lead magnets, free tiers, or gated content that you want people to sign up for.One-time
The buyer pays a single fixed amount and receives permanent access (unless you configure auto-revoke).Subscription
The buyer is charged on a recurring schedule. You choose the interval:| Interval | Billing cycle |
|---|---|
| Daily | Every day |
| Weekly | Every 7 days |
| Bi-weekly | Every 14 days |
| Monthly | Every month |
| Quarterly | Every 3 months |
| Semi-annual | Every 6 months |
| Annual | Every year |
When a subscription is cancelled or lapses, the buyer’s access to the associated experiences is revoked automatically.
Pay-what-you-want pricing
For variants with the custom amount type, buyers choose how much they pay. You control the boundaries:- Minimum amount — The lowest amount a buyer can enter
- Maximum amount — The highest amount a buyer can enter
- Preset amount — The suggested amount shown by default in the payment field
Strikethrough pricing
You can set a discounted from amount on any fixed-price variant. This displays the original price with a strikethrough next to the current price, creating a visual discount indicator on your storefront. The discounted-from amount must be higher than the actual price.Free trials
Subscription variants can include a free trial period. Set the trial period in days — the buyer signs up, gets immediate access, and is not charged until the trial expires.Free trials are only available on subscription variants. They cannot be applied to one-time or free variants.
Inventory limits
Set a quantity available on any price variant to limit how many times it can be purchased. Crevio tracks inventory with database-level locking to prevent overselling. Once the quantity reaches zero, the variant can no longer be purchased. Inventory is automatically restored if an order is refunded or cancelled.Seat-based pricing
For variants that grant access to a team or group, you can set a seat quantity. This defines how many seats (user slots) are included in a single purchase. Seat-based pricing is available on fixed-price and free variants.Auto-revoke access
Set revoke after days on a price variant to automatically remove the buyer’s access after a certain number of days. This is useful for:- Time-limited content (e.g., a 30-day challenge)
- Rental-style access to digital downloads
- Trial periods on one-time purchases
Waitlists
When a variant’s inventory is sold out, you can enable a waitlist. Interested buyers can join the waitlist, and you will be notified so you can follow up or restock.Cross-sell recommendations
You can link price variants to other variants as cross-sells. When a buyer adds a product to their cart or reaches checkout, Crevio displays the cross-sold products as recommendations, encouraging additional purchases.Benefits list
Each price variant has a benefits list — a set of bullet points that describe what the buyer gets. Benefits are displayed on your storefront’s product page alongside the variant’s price, helping buyers compare tiers at a glance.Example: course product with three tiers
Example: course product with three tiers
| Free | Pro ($49) | VIP ($99) | |
|---|---|---|---|
| Access to Chapter 1 | Yes | Yes | Yes |
| Full course access | — | Yes | Yes |
| Downloadable resources | — | Yes | Yes |
| Private Discord community | — | — | Yes |
| 1-on-1 coaching call | — | — | Yes |
Managing price variants
- A product must have at least one active (non-archived) price variant at all times.
- You can archive a variant to hide it from your storefront without deleting it. Archived variants cannot be the last active variant on a product.
- Variants that have been synced to Stripe or have existing purchases cannot be deleted, but they can be archived.
- Drag variants to reorder them. The first active variant is treated as the default on your storefront.